Broom Boats is forging ahead due largely to their significant ongoing boat development programme and their re-entry into the charter fleet boat build market.
Broom’s aggressive development plans have continued in 2012 with the launch of the New Broom 35 Coupe at their Open Weekend two weeks ago. The new boat received a fantastic reception from existing and new customers and five of the Broom 35 Coupes have been sold for delivery later this year to customers in the UK and Holland.
Many visitors at the Broom Open Weekend participated in a factory tour and got a glimpse of the New Broom 30 Coupe and the New Broom 395 in build. The Broom 30 Coupe will be launched later this year and the first order for the 30 Coupe has just been taken. The New Broom 395 will be launched at the Ijmuiden Boat Show in Holland in September and again the first order for this boat has been taken for delivery in late summer.
Plans are underway for a New Broom 425 in late 2012 and Broom dealers are already well advanced with prospective orders for this boat. This busy development year for Broom follows the development and successful launch of the Broom 455 and Broom 370 in 2011. Broom has built 8 of the new award winning Broom 370s since its launch last Autumn.
Equally significant is Broom’s formal re-entry into the European Inland Waterway Charter Fleet Boat Build market. Broom’s heritage in this market is incredible and Broom dominated the market in the 1970s, 80s and 90s. Broom has returned to this market with gusto, launching a five-boat charter fleet range, spanning from 30ft to 48ft and which includes the Broom Cadet, Broom Captain, Broom Commander, Broom Classique & Broom Grande Classique. Broom has already delivered boats to Ireland and is currently building boats destined for the Thames, France and Germany. It looks like it won’t be too long before Broom is back in command of this market.