BROOM – LOOKING TO THE FUTURE
I’ve been Managing Director of Broom since January and am delighted to have joined a business steeped in heritage, craftsmanship and skills.
As with all businesses, Broom has had to react to changing times and weathered her fair share of choppy waters. But she has always steered her way with determination and spirit. It’s this spirit that her staff have in abundance and has helped me shape the future vision and strategy for Broom.
Just as the new strategy was taking shape, the pandemic struck the hull of Broom threatening to knock her off course once again. That is not going to happen. We took decisive action to protect staff and customers by temporarily closing the business, ahead of government lockdown in March. This was not an easy decision.
I’m now sitting on-site in beautiful May sunshine having developed a full risk assessment and set of measures to protect staff and customers. This has enabled us to begin a phased return to work, first to continue marine services and preparing the hire fleet. We’re working with politicians and partners to re-open boat hire as soon as we’re allowed.
My vision for Broom is surrounded by the environment. It’s where we live and work, and the reason for us being here. Our strategy is aligned to us doing what we can to protect our part of the environment, and to educate and provide experiences to those who, for whatever reason, have not been able to access what we have day-to-day.
We’ve significantly invested in dredging to improve the marina front waterway. We’ve also developed strong partnerships with organisations such as Natural England, who are helping us understand the ecosystem and wildlife within it.
I’ll be talking more about the work we’ll be doing together in future updates and announcing how you can help with these projects.
Visitors to Broom will notice continual changes as we re-fresh areas and introduce new branding and signage. When you visit us please respect our staff and follow the signs regarding social distancing and hand washing.